Mission:Kwa Dziko Lotetezeka.
Masomphenya:Khazikitsani benchmark yamakampani ndikukhala mtundu wotsogola padziko lonse lapansi wanzeru zowongolera njira zosinthira.
Makhalidwe:Makasitomala choyamba, okhazikika pamakhalidwe abwino, Kugwirira ntchito limodzi, Kulemekeza anthu pawokha.
Filosofi yamabizinesi:Bizinesi yopanda nzeru ndi bizinesi yopanda moyo, bizinesi yopanda ukadaulo wapakatikati ndi bizinesi yopanda msana, bizinesi yopanda zinthu zabwino ilibe tsogolo.
Lingaliro la talente:Dziwani ndi chikhalidwe, kukhala ndi udindo komanso kukhala ndi utsogoleri.
Lingaliro la Management:Kukakamira ndiko chikondi, kutayirira ndikovulaza.Ndikosavuta kupita koyipa ngati popanda kasamalidwe ndi nkhawa.
Lingaliro lautumiki:Kupitilira zomwe makasitomala amayembekeza nthawi zonse, lolani makasitomala akhale akazembe athu olankhulana.
Lingaliro labwino:Zogulitsa zimafanana ndi khalidwe, khalidwe ndi moyo, khalidwe ndi ulemu.
Chikhalidwe cha kampani:Umodzi wa lingaliro, umodzi wa cholinga, umodzi wa zochita.
Chikhalidwe chankhondo:Chitanipo Ntchito Tsopano!Palibe chowiringula.
Chikhalidwe cha kusukulu:Luso la kuphunzira ndilopindulitsa.
Chikhalidwe chabanja:Kuyamikira, Kudzipereka, Udindo, Chisamaliro.
